Social Proof: Are They Faking It?
We’ve all used social proof (in one form or another) to help us make a decision, especially in situations where we’re feeling unsure. That “proof” could take many forms, such as:
- Glancing around to see which restaurant seems to be most popular
- Noticing how many subscribers a blog has
- Seeing a celebrity endorsement
- McDonalds with its “billions and billions served” signs
- Tweet counters & Facebook thumbs-up counters
- Testimonials
- Online reviews and star ratings
- Etc.
As Yaro Starak says, “Social Proof exists because we group together in a society. All other people around you and what choices they make, are pushing or pulling you to do or not do certain things. This is an incredibly strong force when it comes to influencing our behaviors.”
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