2011: The Goal and the Mantra

Normally I set quite a few goals each year, but last year I experimented with setting significantly fewer goals than normal in an attempt to focus. I’m not sure whether that was effective or not though, because while I did focus a whole lot more, what I focused on was a goal that I didn’t even explicitly list here.

The goal-trimming absolutely had one very positive result though — I ended up developing a kind mantra for the year. In fact, I said a single word to myself so many times each day that it really did become a mantra: Focus.

So this year, I’m going to add on to it a little by borrowing a phrase I heard in one of the episodes of Pat Flynn’s podcast:

Do something that matters.

My mantra for 2011 is “Focus, and do something that matters.”

I’ve really been struggling with the goal portion of things though. You see, I’m going to take my own advice and pick just one. But picking just one of anything is pretty much the thing that least describes me.

It is, however, a very effective thing to do.

So although the goal that I’m going with for 2011 may seem pretty superficial, it’s actually the thing that will most easily help me reach the place I want to be by the end of the year. (My goal is to make a lot more money from sources outside my job, and the place I want to be is optionally unemployed, with a paid-for house and a trip to New Zealand under my belt.

Translated into SMART goal language (specific, measurable, attainable, realistic and timely) my goal reads:

By the end of 2011 I will have at least quadrupled my total 2010 gross non-employment income by improving the quality and sales of my existing side projects (apps and blogging) and by creating at least one new side project that I carryout to completion.

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