The Etsy Experiment: Month Four (Or, What Not to Do)
About four months ago, I opened an Etsy shop to try to sell some of my oil paintings as an experiment. I’ve been tracking and reporting the results of the experiment here ever since, and will continue to do so for the first six months of this year.
What I did in April
The short answer to “What did you do for your Etsy store in April?” is “Not much.” And that’s definitely a what not do to.
The longer answer is that I tried a couple of small things, but without really putting a lot of effort into it. I set up a Facebook page for my art, based on recommendations I’d read. Then I tried promoting it with a Facebook ad. Out of 93,856 impressions, my ad received 6 clicks. So, not very effective. A better ad and more content on my Facebook page might help, but I’m still not sure exactly what to put there. I did find some good information related to promoting with FB though:
- Facebook ads: 5 Tips for Success
- 21 Creative Ways To Increase Your Facebook Fanbase
- 7 Steps to a Successful Facebook Ad Campaign
- How We Get Thousands of Real Facebook Fans For New [Music] Artists
The bottom line is, if you want to succeed in a business, then you’ve got to actually work at it. Things don’t happen on their own, as if by magic. They take regular, continuous work, a lot of persistence, and a dash of luck. Generally speaking, the harder you work, the luckier you become.
Alright, enough about what I worked on for my shop during April. Now it’s time for an update on the shop stats.
I’d listed 9 of my paintings at the tail end of December, and did not sell any paintings during January or February. I sold my first (and only, so far) painting in March, but had no sales in April.
By the end of January, my starting stats had looked like this:
$9 spent. (All on Etsy fees.)
1 shop category.
7 shop admirers.
9 items listed.
145 total item views.
11 total item admirers.
0 treasury lists.
Now they look like this:
$16.35 spent. ($9 on Etsy fees, $7.35 on shipping.)
1 shop category.
12 shop admirers.
10 items listed (which takes into account one item sold, and two items added).
489 total item views.
30 total item admirers.
1 treasury lists. (down from 2)
If you’re curious about how things went in previous months, you can click on the Etsy category.
Since it’s already the first week of May, I had better get cracking on May’s plans. Of course, I’m working on more paintings so will probably be adding those to the shop once they are done. I’m also thinking of interviewing someone who has a successful Etsy shop — which means I need to spend a little time on Etsy looking at the other painting-related shops. That may give me some other ideas right there. Beyond that, I’m not sure, so if you have suggestions I’m open to them!
Are you working on promoting a small business of any type? How is it going for you?