Make Like an Infomercial and Act Now
You’ve heard the infomercials: Act now, and get 12 bonus knives and a super-duper discount deal for a limited time! But only if you act now!
Of course, the whole point of an infomercial is to develop such a strong sense of urgency that you will happily and immediately part with your money.
A good infomercial will identify a pain, demonstrate exactly how they will solve the problem, show great “after” shots with testimonials, and then urge you to act now while a clock counts down.
And it’s a very effective formula.
So…have you ever thought of applying that formula to your life?
Where does it hurt?
Start by identifying your urgent pain. In other words, what’s the goal you would most like to achieve, on a deep level?
You know, the goal that reappears every year on your list of New Year’s resolutions, or the daydream that starts out with “If only I could…”
Take the next step
Now make a list of the next few reasonable and actionable steps you could take to achieve your goal.
Then you could decide how much to send to it each pay period, and get that automated. (Or in the case of Digit, you could let it start saving for you.)
Whatever your next few steps are, list them out.
If you’re stumped…
If you can’t think of any steps (because sometimes we all get stuck), make a list of (supportive!) friends and relatives who could offer ideas, or look up a few books or classes you could use to get going.
Make contacting those people, reading those books, or taking that class those your first steps instead.
Picture your results
Once you’ve identified steps you can take, imagine an after picture and write up some accompanying testimonials — a description of how great things will be when you get there.
How will you feel when the pain is gone? What will things look like? Write it down.
Then, make like an infomercial and act now. Pretend a clock is counting down, and this is the moment to act before it’s too late. You’ll be glad you did.